Welcome to my glass house of

Product & Visual Design

I've been making pixels make sense since 2016. Currently, I'm building SaaS dashboards and rethinking everyday shopping experiences @Blinkit

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The newest piece in the gallery

Scaling ad operations with bulk actions

Repetitive edits waste time at scale. Our bulk action system lets users update campaigns faster, cleaner, and all at once

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Workflow Enhancement

~ 3.5 min

Time saved per task

~ 37%

Usage rate

1.1 day

Campaign turnaround time

User Retention

Jul 2025 - Sep 2025

Turning forgotten items into an 11.4% AOV lift

Humans forget. They crave. They change their minds. This post-checkout flow turns forgetfulness into an opportunity

~ 4.8%

Conversion

+ 0.81%

Revenue / Order

+ 11.4%

AOV

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User Engagement

Jan 2025 - Feb 2025

Turning School Nostalgia into 500K Digital Plays

When retention started to drop, we rebuilt our loyalty stack  and brought high-value users back

~ 65%

Flow Completion

2.8

Sessions / User

30%

Share CTR

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User Retention

Feb 2023 - Jun 2023

The Membership Revival: How behavioral design saved Flipkart Plus

When retention started to drop, we rebuilt our loyalty stack  and brought high-value users back

+ 218%

Member Base

+ 4.77%

Units Sold

+ 0.4%

Active Customers

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Behind the lens

I’ve always been the one who notices the smaller details – emotions, silences, shifts in energy.

Being intuitively observant comes from a lot of personal experience – from people who taught me what it means to care deeply & to build with heart, from the shows that cracked me up & broke me down & from lyrics I carried through seasons

A dog person

Loves traveling

Hey! It's me :)

Being human-first isn’t a tactic. It’s a way of seeing. A way of remembering that even the most polished product lives inside someone’s messy, beautiful, unpredictable day. That’s the lens I design through.